There are four basic denominators of desire:
 

1. Physiological or biological needs:
food, clothing, shelter or money
(Kebutuhan fisiologis atau biologis:
makanan, pakaian, tempat tinggal atau uang)

2. Social needs:  needs of people to be with other people, be accepted, feel beter than them, have recognition and even dominate
(Kebutuhan Sosial)

3. Self-fulfillment needs: needs to accomplish or achieve somethingo or do something worthwhile and enjoy the better things in life
(Kebutuhan pencapaian diri)

4. Psychological needs: needs for stability and consistency
(Kebutuhan psikologis: kebutuhan akan stabilitas dan konsistensi)